Of all the content management systems on the market, there’s one that has been raking in all the fame. WordPress started out as a blogging platform but now counts for 59% of all CMS usage on the internet. Cisco’s WebEx comes in second far behind at 12%. That is a very large margin; it shows us the state of the web, but also indicates future trends—namely: user experience drives growth.
WordPress is successful for two reasons that at first glance seem too simple:
- Accessibility: WordPress is free and easy to use.
- Customization: WordPress is completely customizable.
Accessibility makes WordPress attractive to common users, while customization is the ticket that brings developers onboard.
WordPress is essentially a platform that regular people can quickly understand, and which presents developers with a direct-to-consumer marketplace for selling plugins and themes. Why does user experience drive growth in this case? Because WordPress’ comfortable user experience is directly responsible for the exponential increase in developer, designer, information architect, and blogger participation.
WordPress has graduated into the big leagues
Once upon a time, WordPress was an obscure little platform for building a website blog, and up until a few years ago it was still considered small-time CMS within the industry. All that has changed.
WordPress has proven that it can contend with traditionally more developer-friendly CMS like Drupal, which is actually a Web Application Framework. No longer relegated to the sidelines looking in on the big shot contenders, WordPress has been adopted by a number of Fortune 500 companies.
Notable sites that use a WordPress backend are:
We make sure to stay abreast of the web’s evolution, so that we’re giving our own clients valuable information on the future of their website.
So, what makes WordPress a good CMS for building websites?
If you’re a digital content manager in charge of overseeing new web applications for a large company, you need to look beyond the naysayers of yesteryear who fault WordPress for its mass appeal. Let us tell you why WordPress might be the best CMS to build your company’s website.
Readily available support
WordPress’ Codex, self-described as a “living repository”, is a comprehensive user’s manual where developers can quickly learn everything, from the CMS’s logical structure to how to use APIs.
The WordPress help forums likely contain answers to any question you have.
There is a massive community of bloggers, tech whizzes, industry professionals, developers, YouTubers, and security experts constantly churning out new information in support of WordPress and its users.
Pre-made solutions for almost anything
There are thousands of WordPress plugins to fulfill almost any need, including plugins for built-in analytics.
You can buy ready-made WP themes that have already been vetted for minimal code, fast loading time, and SEO-friendly structures.
Large developer pool
Given WordPress’ industry clout, many developers are already versed in its use.
If you can’t find a suitable plugin, you can contract a developer to build one for you. The WordPress developer community is large, and has taken up significant real estate on websites like Stack Overflow and Stack Exchange.
Multiple user roles
WordPress comes with the ability to assign roles to various people within your organization (i.e. editors, administrators, marketers, SEO analysts, etc.). These users can gain simultaneous access; while a writer prepares a new post, a developer can troubleshoot a function.
Ease of use
WordPress is user-friendly in large part thanks to an intuitive dashboard user interface, which successfully prevents information overload and allows for customization.
Total access and control
Since the WordPress administration dashboard lives online, you can access your site from anywhere. It is familiar as a word processor, and allows you to edit content without technical skills.
WordPress CMS is affordable for companies
Competition in the WordPress development market is high, so prices are low. The average theme costs around $50, but the core WordPress files are free.
WordPress websites are scalable
WordPress core code is already optimized for scalability. The idea of “plugging in” additional functionality means WordPress sites are well positioned for future shifts, and an active WordPress team regularly comes out with new versions of the software that you can choose to install automatically.
Predictions for the future of websites on content management systems
As of this writing most websites are not built on a CMS. But that is going to change. We advocate using the WordPress CMS to build company websites because apart from its current benefits, in the long run you can count on support and autonomy (not to say that expert managed services are not also highly valuable).
Looking to the future, we expect online technology to progressively favor CMS use. WordPress is poised to grow in significance, if historical data offers any indication.